Retail store, mail order catalog services, and on-line retail store services, each featuring all of the following goods, namely, children's publications, including books and booklets featuring a fictional dog character and fictional and non-fictional stories about friendship and animals and other topics, calendars, postcards, posters, paper dolls, bookmarks, trading cards, cook books, craft books, stickers, stationery sets comprised of keepsake box, stationery, envelopes, stickers, rubber stamps, ink pad, stencils, erasers, pencil sharpener, pencils, and paperclips; birthday party kits comprised of printed invitations and thank you cards, printed party guide, photo album, paper decorations, party favor bags, rubber stamps and stamp pads, magnetic picture frame, craft book, paper plates, paper napkins, paper cups, place cards, drinking straws, plastic cutlery, candles, cake stands, games, and party favors; purses, backpacks, tote bags, children's clothing, namely, t-shirts, and toy dogs and clothing and accessories for toy dogs; stuffed toys and clothing and accessories for stuffed toys, and balloons