Printed material, namely a series of children's books, newspapers for general interest directed to children and pet lovers, pamphlets for information on pet adoption, brochures for information on pet adoption, magazines for information on pet adoption and educational interest for children, and printed educational materials in the areas of children's reading and activities; coloring books, posters, note cards, collectable cards, rubber stamps, and birthday party packs consisting of invitations, paper hats, and paper napkins