publications and printed matter, namely basketball trading cards, dance team trading cards, mascot trading cards, entertainment trading cards, stockers, decals, commemorative basketball stamps, collectible cardboard trading discs, memo boards, clipboards, paper coasters, post cards, place mats of paper and plastic, note cards, playing cards, memo pads, ball point pens, pencils, pen and paper holders, standing boards scrap books, rubber stamps, paper banners and flags, bookmarks, 3-ring binders, stationery folders, wirebound notebooks, portfolio notebooks, unmounted and mounted photographs, posters, calendars, bumper stickers, book covers, wrapping paper, children's activity books, statistical books, guide books and reference books for basketball, magazines in the field of basketball, commemorative game programs, paper pennants, stationery, stationery-type portfolios, and statistical sheets for basketball topics, newsletters and pamphlets in the field of basketball, bank checks, credit cards and telephone calling cards not magnetically encoded