PROMOTING THE GOODS AND SERVICES OF OTHERS VIA ON-LINE COMMUNICATIONS NETWORKS, BY PLACING ADVERTISEMENTS, PROMOTIONAL MESSAGES, AND ON-LINE LINKS ON AN ON-LINE COMMUNICATIONS NETWORK SITE

PROVIDING A DATABASE OF BUSINESS AND SERVICE ESTABLISHMENTS AND RELATED INFORMATION VIA ON-LINE COMMUNICATIONS NETWORKS; PROVIDING A SEARCH TOOL FOR SEARCHING SAID DATABASE VIA ON-LINE COMMUNICATIONS NETWORKS; AND PROVIDING ON-LINE LINKS TO AT LEAST SOME OF THE BUSINESS AND SERVICE ESTABLISHMENTS IN SAID DATABASE