Serial Number

76103797

Filing Date

Aug 4, 2000

Registration Date

Aug 13, 2002

Trademark by

MEMETRICS HOLDINGS PTY LIMITED

Classification Information

Computer software for tracking online behavior and activities of users of electronic communications networks; computer software for directing informational content to online users based on user profiles, activities and behavior; computer software for providing others with information about user behavior, activities, and profiles; computer software for customizing product offerings for online presentation; computer software for designing customer service by identifying preferences of customers from variable customer service features or options presented to customers; computer software for product development; computer software for design of products by identifying customer product preferences from variable features or options presented to customers; computer software for optimizing product marketing by identifying preferences of customers from variable marketing features or options presented to customers; computer software for designing product fulfillment by identifying preferences of customers from variable product fulfillment features or options presented to customers; computer software for interactive management of online content; computer software for online target marketing; and computer software for facilitation of communications between online buyers and sellers

Electrical and Scientific Apparatus

Market research services, namely tracking and profiling online behavior and activities of users of electronic communications networks; dissemination of advertising and promotions for others, namely directing Informational content to online users based on user profiles, activities and behavior; business marketing consulting services, namely providing others with information about online user profiles, activities and behaviors; preparing advertisements and promotions for others, namely customization of product offerings; designing customer service by identifying preferences of customers from variable customer service features or options presented to customers; optimizing product marketing by identifying preferences of customers from variable marketing features or options presented to customers; designing product fulfillment by identifying preferences of customers from variable product fulfillment features or options presented to customers; dissemination of advertising material for others via an electronic communications network according to online user profiling; and dissemination of online targeted advertising for others via an electronic communications network; Business consulting services; market research services, namely website traffic monitoring and user profiling; market research, design, statistical analysis, and strategic marketing; research and analysis of online consumer behavior; and licensing of computer software

Advertising and Business

Designing computer software for others; and computer services, namely designing and implementing network website features for others; website traffic monitoring; creating and maintaining websites for others; creating websites for others, namely customization of online content according to user profiling; and product development; design of products by identifying customer product preferences from variable features or options presented to customers

Computer and Scientific