COMPUTER SOFTWARE WHICH INTERFACES WITH A KEYSTROKE AUTOMATION APPARATUS FOR READING MACHINE READABLE CODES AND CONVERTING THE CODES TO COMPUTER KEYSTROKES OR AN AUDIO OR VIDEO TRANSDUCER FOR RECEIVING ENCODED AUDIO OR VIDEO THAT IS OPERABLE FOR LAUNCHING USER'S COMPUTER TO A WEB SITE ON THE GLOBAL COMPUTER NETWORK; HAND-HELD APPARATUS WHICH READS MACHINE READABLE CODES ON MAGAZINES, NEWSPAPERS, AND OTHER PUBLICATIONS AND PRODUCTS, FOR CONVERTING THE MACHINE READABLE CODES TO SPECIFIC INSTRUCTIONS TO INTERFACE WITH A COMPUTER PROGRAM FOR THE PURPOSE OF, IN COMBINATION WITH THE COMPUTER PROGRAM, CONNECTING A USER'S COMPUTER TO A WEB SITE ON THE GLOBAL COMPUTER NETWORK