[ house mark for academic, educational, instructional and teaching materials covering all subjects in the form of pre-recorded cinematographic films, pre-recorded motion picture movies, pre-recorded motion picture film strips, motion picture films, pre-recorded video cassettes, recorded on magnetic media, and pre-recorded digital video discs, laser discs, audio tapes, video tapes, audio-video tapes, compact discs and phonograph records; ] house mark for electronic publications, namely, books, [ journals, magazines, newsletters,] guides and reference manuals featuring academic, educational, and instructional subject matter recorded on compact discs, [ audio tapes, video tapes, audio-video tapes, digital video discs;] house mark for downloadable electronic publications in the nature of books, journals, magazines, newsletters, guides and reference manuals featuring academic, educational, and instructional subject matter