computer software, and manuals sold as a unit, for collecting and analyzing sales data and customer demographics, characteristics, and preferences, and for computer-generated marketing, namely software to develop e-mailing lists, direct mailing lists, phone solicitation lists, create advertisements, distribute the advertising, and track and generate reports on responses to advertisements, all by using functions of communications, data extraction, data mining, data storage, database marketing, decision analysis, monitoring, and distribution of information
Electrical and Scientific Apparatus