on-line and retail cooperative marketing services for businesses and consumers and related promotional services, namely coordinating with others in the manufacturing of customized promotional materials and merchandise, distributorship of customized promotional materials and merchandise, on-line retailing and wholesaling customized promotional materials and merchandise, fulfilling orders for customized promotional materials and merchandise of others and providing business identity and incentive merchandising programs namely promoting the sale of merchandise of others through incentive programs over a global computer network and in retail stores