Mark Identification

Serial Number

75371805

Filing Date

Aug 27, 1997

Registration Date

Oct 31, 2000

Trademark by

HARTE-HANKS DATA TECHNOLOGIES LLC

Classification Information

computer software for the management of marketing and customer information suitable for use in any profession or industry or commercial endeaver, namely, coding customer geographical information, customer linking for targeting customers and markets, populating data warehouses and new computer systems by integrating data from various database sources into systematized central storage of data for the purposes of marketing, telemarketing, direct mail marketing, customizing customer support services for the purposes of answering customer inquiries, providing information on products and services, tracking customer account activity, tracking sales of products and services, maintaining customer relationships, accounting, database management, record standardization, data cleansing, namely, the updating, standardizing, correcting, transforming and purging of the business data, and software allowing users in any specific industry or professional field to customize their own customer and business information databases

Electrical and Scientific Apparatus