printed matter, namely, catalogs featuring clothing, leather goods, travel bags, games and toys, prerecorded videotapes, audio tapes and compact discs; children books, photograph albums, scrapbook albums, post cards, posters, calendars, greeting cards, address books, note pads, notebooks, writing tablets, stationery, stickers, gift wrapping paper, merchandise bags, place mats of paper and plastic, and playing cards; pens, pencils, erasers, crayons and bookmarks