publications and printed matter, namely, basketball trading cards, dance team trading cards, mascot trading cards, entertainment trading cards, stickers, decals, commemorative basketball stamps, postcards, note cards, memo pads, ball point pens, pencils, 3-ring binders, folders, wirebound notebooks, portfolio notebooks, unmounted and mounted photographs, posters, calendars, bumper stickers, book covers, wrapping papers, activity books, statistical books, guide books, and reference books all for basketball, magazines in the field of basketball, printed commemorative basketball programs, paper pennants, stationery-type portfolios, and statistical sheets for basketball topics, newsletters and pamphlets for distribution to the television and radio media about basketball