printed matter; publications; books; address books; autograph books; note books; reference books; manuals; magazines; periodical publications; catalogues; newsletters; newspapers; calendars; diaries; brochures; document cases; folders; conference folders; bookbinding materials; posters; instructional and teaching material (other than apparatus); stationery; artists' materials; photographs; photograph albums; drawings; stickers, decalcomanias and ordinary playing cards; parts and fittings for all aforesaid goods