assisting florists in the development and operation of their businesses; conducting a computerized clearinghouse for florists, both domestically and internationally; disseminating advertising and promotional literature for use by florists; conducting advertising campaigns to promote the sale of gifts, flowers, plants and floral displays for others; assisting florists in the domestic and international transmission of flowers, floral arrangements, plants, fruits and gift orders; mail order catalog services featuring publications of others pertaining to the sale of gifts, flowers, plants, and floral arrangements; mail order services featuring products used and sold by florists