publications and printed matter, namely commemorative basketball stamps, post cards, paper place mats, note cards, memo pads, ball point pens, pencils, 3-ring binders, stationery folders, wirebound notebooks, portfolio notebooks, posters, calendars, bumper stickers, book covers, wrapping paper, activity books on the subject of basketball, statistical books, guide books and reference books for basketball, magazines in the field of basketball, commemorative game programs, paper pennants, stationery, stationery type portfolios, and statistical sheets for basketball topics, newsletters and pamphlets for distribution to the television and radio media