publications and printed matter, namely basketball trading cards, dance team trading cards, mascot trading cards, entertainment trading cards, stickers, decals, commemorative basketball stamps, postcards, note cards, memo pads, ball point pens, pencils, 3-ring binders, folders, wirebound notebooks, portfolio notebooks, unmounted and mounted photographs, posters, calendars, bumper stickers, book covers, wrapping papers, activity books, statistical books, guide books, reference books for basketball, magazines in the field of basketball, commemorative game programs, paper pennants, stationery-typed portfolios, and statistical sheets for basketball topics, newsletters and pamphlets on the subject of basketball for distribution to the television and radio media