publications and printed matter; namely, basketball trading cards, dance team trading cards, mascot trading cards, entertainment trading cards, stickers, decals, commemorative basketball stamps, post cards, note cards, memo pads, ball point pens, pencils, 3-ring binders, folders, wired bound notebooks, portofolio notebooks, unmounted and mounted photographs, posters, calendars, bumper stickers, paper plates, book covers, wrapping paper, activity books, statistical books, guide books and reference books for basketball, commemorative game programs, paper pennants, stationery, stationery-type portfolios, and statistical sheets, newsletters and pamphlets for distribution to the television and radio media