paper goods and printed matter; namely, greeting cards, stationary-type portfolios; journals; namely, travel journals, activity journals, note books, address books, date books, anniversary books, personal organizers; science activity books; arts and craft paint kits; children's books, coloring books, children's books, cook books, book plates; calendars and desk calendars; wrapping paper; stickers; writing and drawing paper; writing and drawing pads; pens; playing cards; paper napkins, paper table cloths, paper table mats, paper centerpieces and holiday decorations