retail store and mail order catalog services featuring retail book store services and mail order catalog services; namely, locating, distributing, selling, archiving, ordering, packaging, promoting, lending, printing, and preparing a variety of printed materials, featuring books and items related thereto such as calendars, cards, posters, periodicals, newsletters, historical documents, globes, giftwrap, maps, sidelines and promotional materials, audio tapes, video tapes and computer software