printed matter; namely, books on a variety of subjects, fiction and non-fiction, [ calenders, diaries, books for recording birthdays, address books, blank books, notebooks, photographs, stationery, boxes of paperboard and cardboard, folders, binders, prints, posters lithographs, greeting cards, postcards, decorative gift paper, gift tags, paper bags, pencils, paintbrushes, pens crayons, chalks, sketchpads, song books, sheet music, playing cards, activity and instructional packs comprising books, posters, cards, decorative paper strips (friezes) for use on walls, bookmarks, wall charts, maps, crossword puzzles, teaching materials in the form of games ]