49BC
Mark Identification

49BC

Serial Number

86285742

Filing Date

May 19, 2014

Trademark by

THE RUBICON PROJECT INC.

Classification Information

Providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising exchanges and also featuring real time bidding; Providing online non-downloadable software for on-line exchanges for buying and selling advertising space; Providing temporary use of on-line non-downloadable cloud computing software for optimization of online advertising impressions, and participation in direct and/or guaranteed online advertising exchanges and also featuring real time bidding; Providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; Providing temporary use of on-line non-downloadable cloud computing software for on-line exchanges for buying and selling advertising space; Providing temporary use of on-line non-downloadable cloud computing software for use in the optimization of on line advertising and participation in direct and/or guaranteed on line advertising exchanges; Providing temporary use of on-line non-downloadable cloud computing software for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of direct and/or guaranteed online advertising impressions, and participation in online advertising exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for on-line exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of direct and/or guaranteed on line advertising and participation in on line advertising exchanges; Platform as a service (PAAS) featuring computer software platforms for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising impressions, and participate in direct and/or guaranteed online advertising exchanges and also featuring real time bidding; Providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Providing an online non-downloadable Internet-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; Providing an online non-downloadable Internet-based system application featuring technology enabling users to participate in on-line exchanges for buying and selling advertising space; Providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising and participate in direct and/or guaranteed online advertising exchanges; Providing an online non-downloadable Internet-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising impressions, and participate in direct and/or guaranteed online advertising exchanges and also featuring real time bidding; Providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Providing an online non-downloadable cloud-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; Providing an online non-downloadable cloud-based system application featuring technology enabling users to participate in on-line exchanges for buying and selling advertising space; Providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising and participate in direct and/or guaranteed online advertising exchanges; Providing an online non-downloadable cloud-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification

Computer and Scientific