360 CONVENIENCE

Computer software, namely, a suite of downloadable computer software programs to process loyalty program transaction data and to enable businesses to promote offers and rewards to customers; computer application software for managing cross-marketing, consumer loyalty, and reward programs

Administration of cross-marketing, consumer loyalty, and reward programs for participating businesses which provide discounts on fuel based upon purchases made at those participating businesses; providing cross-marketing, consumer loyalty, and reward programs to participating businesses through which such businesses may promote their goods and services through discounts on fuels purchased from participating businesses