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Retail store services, online retail store services, wholesale store services, and online wholesale store services featuring water treatment and purifying apparatus, namely, water softeners, drinking water systems, reverse-osmosis membrane systems and whole-house water filters, water conditioning and purifying systems for residential, commercial and industrial use, comprised of water filters, sterilizing filters, drinking water filters, additive containing filters, and additive containing cartridges; providing a website, retail store services, and wholesale store services with information for consumers, distributors, and licensees, about water treatment products and servicing of water treatment products; retail store services, online retail store services, wholesale store services, and online wholesale store services featuring a variety of appliances and featuring water treatment and purification units and associated water treatment supplies