Mark Identification

10 RULES FOR BUILDING THE KILLER BRAND

Serial Number

78065736

Filing Date

May 25, 2001

Trademark by

D'ALESSANDRO DAVID F.

Classification Information

Promotional services, namely, providing speakers and interviews in the field of brand marketing

Advertising and Business

Promoting public awareness of the need for brands and their importance in the market economy

Computer and Scientific
BRAND WARFARE:10 RULES FOR BUILDING THE KILLER BRAND