Mark Identification

1

Serial Number

75439039

Filing Date

Feb 23, 1998

Registration Date

Oct 1, 2002

Trademark by

DALE EARNHARDT INC.

Active Trademark

Classification Information

METAL GOODS, namely, METAL KEY RINGS [, METAL LICENSE PLATES AND METAL LICENSE PLATE HOLDERS ]

Metal Goods

[ POCKET KNIVES ]

Hand Tools

[ PRERECORDED VIDEOTAPES RELATING TO SPORTS; NOVELTY TELEPHONES; SUNGLASSES ]

Electrical and Scientific Apparatus

JEWELRY

Jewelry

[ PAPER GOODS AND PRINTED MATERIALS, namely, BROCHURES AND BOOKS DIRECTED TO SPORTS; POSTERS, ] BUMPER STICKERS; [ TRADING CARDS; ] DECALS; WINDOW STICKERS [ ; CALENDARS ]

Paper Goods and Printed Matter

[ LUGGAGE ]

Leather Goods

[ PLASTIC GOODS, namely, NON-METAL KEY RINGS AND ] PLASTIC NOVELTY LICENSE PLATES; PLAQUES [ ; SEAT CUSHIONS ]

Furniture and Articles not Otherwise Classified

HOUSEWARES AND GLASS PRODUCTS, namely, DRINKING GLASSES, CUPS AND MUGS; [ RUBBER, PLASTIC OR ] FOAM INSULATING BEVERAGE HOLDERS; WATER BOTTLES SOLD EMPTY

Housewares and Glass

[ AFGHANS; TOWELS; ] FABRIC FLAGS AND PENNANTS

Fabrics

CLOTHING, namely, [ SWEATSHIRTS, SWEAT SUITS, ] SHIRTS, [ SWEATERS, SHORTS, PANTS, ] JACKETS, CAPS [, BELTS, HEADBANDS, SOCKS AND SUSPENDERS ]

Clothing

TOYS AND SPORTING GOODS, namely, MINIATURE AUTOMOBILES [, AIRPLANES AND TRUCKS ]

Toys and Sporting Goods

[ PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH DISTRIBUTION OF PRINTED MATERIALS AND PERSONAL APPEARANCES ]

Advertising and Business

[ ENTERTAINMENT SERVICES IN THE NATURE OF SPORTING EVENTS, namely, MOTOR SPORTS ]

Education and Entertainment