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Application services provider delivered via a content management system and featuring application programming interface software for rendering mobile concierge service to hotel guests and for facilitating the provision of push notifications and alerts, hotel directories, on-going communication with past and future guests, activity planning capability, customizable and rotatable welcome messages and letters, logos, and branding, area attraction information, customizable application menu, customizable things to do today lists with hourly breakdown, local business directory, talk and e-mail capability, perpetual itinerary view, hyperlink capability, special guest offers, social network sharing capability, key word search capability