THE NAME OF THE BRAND IS ALL IN LOWER CASE AND WITH THE APOSTROPHE INCLUDED: C'MON BRAH THE CURRENT LOGO USES THESE TWO WORD COMBINED WRITTEN WITH THE FONT OF LATO. ABOVE IT, IS THE OUTLINE OF THE STATE OF CALIFORNIA AND A DOLLAR SIGN UNITED TO THE STATE BY AN ARROW POINTING TOWARD THE THE STATE OUTLINE.

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SEAN POND